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215480 Toebox Korea News Story

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Samsung Publishing jumps as Baby Shark creator SmartStudy prepares for IPO - Report

** Shares of South Korean publisher Samsung Publishing Co
Ltd  068290.KS  surge after local media reports its affiliate
SmartStudy, which created the viral song "Baby Shark," is
preparing for IPO
    ** Report says co has selected its IPO adviser and is aiming
for IPO next year - Korea Economic Daily https://bit.ly/2FISpmb
    ** Stock rises as much as 20.9 pct to its record high
    ** The publisher owns 25 pct stake in SmartStudy -
regulatory filing https://bit.ly/2FwTHBm
    ** Toebox Korea Ltd  215480.KQ , manufacturer of the related
character merchandise including toys, also jumps as much as 10.1
pct
    ** The children's song "Baby Shark" previously broke into
Top 40 on Billboard Hot 100 chart
    ** Broader KOSPI market  .KS11  up 0.2 pct as of 0126 GMT

 ((Reuters Messaging: joori.roh.thomsonreuters.com@reuters.net))

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