UK's YouGov hits decade low on halting annual dividend; launches review of unit

YouGov

24/03/2026 09:09

** YouGov YOU.L shares fall as much as 22.2% to a near-decade low of 135.4p

 ** Polling and research company says it will replace annual dividend payouts with share buybacks due to "dislocation" between its confidence in its intrinsic value and current market valuation

** Co launches strategic review of its Shopper division, including a potential disposal

** Co's HY adjusted profit before tax falls 30% to 16.8 million pounds ($22.52 million)

** Brokerage Peel Hunt cuts stock's PT to 350p from 535p, reiterates "Buy" rating

** YouGov’s share price has continued to drift lower, which we believe has become an increasing
source of frustration for both management and shareholders - Peel Hunt

** YTD, stock down about 40%

($1 = 0.7459 pounds)

(Reporting by Neeshita Beura in Bengaluru)

((Neeshita.Beura@thomsonreuters.com))