Director/PDMR Dealing and Total Voting Rights

YouGov

30/04/2026 07:00

RNS Number : 4764C

YouGov PLC

30 April 2026

 

 

 

30 April 2026

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing and Total Voting Rights

YouGov, the international research and data analytics group, announces PDMR dealings as set out in the below announcement and tables.

 

Under the Company's remuneration policy, a proportion of the Non-Executive Directors' annual fee may be paid in the form of Ordinary Shares in lieu of cash. Accordingly, the Company has approved the allotment and issue of 18,785 new ordinary shares of 0.2p each ("Ordinary Shares") as follows:

 

·      8,051 new Ordinary Shares representing a value of £15,000* to Ashley Martin

·      8,051 new Ordinary Shares representing a value of £15,000* to Devesh Mishra

·      2,683 new Ordinary Shares representing a value of £5,000* to Andrea Newman

 

(*Based on a closing price of £1.86 as at 27 April 2026, being the prior trading day before allotment.)

 

Following this issue, the shareholdings of these NEDs will be as follows:

 

·      Ashley Martin will hold 39,965 Ordinary Shares (representing approximately 0.03% of the Company's         total  issued share capital).

·    Devesh Mishra will hold 37,089 Ordinary Shares (representing approximately 0.03% of the Company's   Issued Share Capital).

·    Andrea Newman will hold 9,668 Ordinary Shares (representing approximately 0.01% of the Company's  total issued share capital).

 

Application has been made for the admission of these new Ordinary Shares to trading on AIM with admission anticipated to be on 05 May 2025. 

 

Total Voting Rights

 

The total number of Ordinary Shares with voting rights in issue following the issue of these new Ordinary Shares is 117,882,979. No Ordinary Shares are held in treasury.

 

The above figure includes 731,397 Ordinary Shares that are held by the YouGov Employee Benefit Trust to satisfy awards under the Company's employee share schemes.

 

Shareholders may use the figure of 117,151,582 as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.

   

​

Enquiries

 

YouGov plc
William Bowes, General Counsel and Company Secretary
Hannah Jethwani, Head of Corporate Strategy & IR
020 7012 6000
FTI Consulting
Charles Palmer /Dwight Burden /Valerija Cymbal / Jemima Gurney
020 3727 1000
J.P. Morgan Cazenove (NOMAD and Joint Broker)
Bill Hutchings / James Summer
020 7742 4000
Berenberg (Joint Broker)
Mark Whitmore / Richard Andrews
020 3207 7800
Morgan Stanley & Co. International plc (Joint Broker)
Andrew Foster / Josh Williams
020 7425 8000

 

About YouGov

YouGov is a global research data and analytics group.

Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points.

Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com

 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 

 

1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name:
Ashley Martin
2.
Reason for the notification
a)
Position/status:
Non-Executive Director
b)
Initial notification/Amendment:
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name:
YouGov plc
b)
LEI:
213800MZGBGCJIPOBB41
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument:
Identification code:
Ordinary Shares of 0.2p each
GB00B1VQ6H25
b)
Nature of the transaction:
Acquisition of shares
c)
Price(s) and volume(s):
Price(s)
Volume(s)
£1.86
8,051
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
28 April 2026
f)
Place of the transaction:
London Stock Exchange [XLON]

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 

 

1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name:
Devesh Mishra
2.
Reason for the notification
a)
Position/status:
Non-Executive Director
b)
Initial notification/Amendment:
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name:
YouGov plc
b)
LEI:
213800MZGBGCJIPOBB41
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument:
Identification code:
Ordinary Shares of 0.2p each
GB00B1VQ6H25
b)
Nature of the transaction:
Acquisition of shares
c)
Price(s) and volume(s):
Price(s)
Volume(s)
£1.86
8,051
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
28 April 2026
f)
Place of the transaction:
London Stock Exchange [XLON]

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 

 

1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name:
Andrea Newman
2.
Reason for the notification
a)
Position/status:
Non-Executive Director
b)
Initial notification/Amendment:
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name:
YouGov plc
b)
LEI:
213800MZGBGCJIPOBB41
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument:
Identification code:
Ordinary Shares of 0.2p each
GB00B1VQ6H25
b)
Nature of the transaction:
Acquisition of shares
c)
Price(s) and volume(s):
Price(s)
Volume(s)
£1.86
2,683
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
28 April 2026
f)
Place of the transaction:
London Stock Exchange [XLON]

 

 

 

 

 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 

 

5.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name:
Mike Woods
6.
Reason for the notification
a)
Position/status:
Chief Marketing Officer
b)
Initial notification/Amendment:
Initial notification
7.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name:
YouGov plc
b)
LEI:
213800MZGBGCJIPOBB41
8.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument:
Identification code:
Ordinary Shares of 0.2p each
GB00B1VQ6H25
b)
Nature of the transaction:
Exercise of options under YouGov Long-Term Incentive Plan 2019 and sale of acquired shares
c)
Price(s) and volume(s):
Price(s)
Volume(s)
£1.87
5,840
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
28 April 2026
f)
Place of the transaction:
London Stock Exchange [XLON]

 

 

 

 

 

 

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