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Holding(s) in Company

RNS Number : 7767I

YouGov PLC

24 November 2025

 

Standard form for notification of major holdings

 

NOTIFICATION OF MAJOR HOLDINGS
1a. Identity of the issuer or the underlying issuer of existing shares:YouGov PLC
1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification(please mark the appropriate box or boxes with an "X")
An acquisition or disposal of sharesX
An acquisition or disposal of financial instruments
An event changing the breakdown of shares outstanding
Other (please specify):
3. Details of person subject to the notification obligation
NameArtemis Investment Management LLP
City and country of registered office (if applicable)London,United Kingdom
4. Full name of shareholder(s)(if different from 3.)
Name
City and country of registered office (if applicable)
5. Date on which the threshold was crossed or reached:21/11/2025
6. Date on which issuer notified (DD/MM/YYYY):24/11/2025
7. Total positions of person(s) subject to the notification obligation
% of shares outstanding (total of 8. A)% ofshares outstanding throughfinancial instruments
(total of 8.B 1 + 8.B 2)
Total of both in % (8.A + 8.B)Total number of shares outstanding held in issuer
Resulting situation on the date on which threshold was crossed or reached5.01935%5.01935%5,882,589.00
Position of previous notification (if
applicable)
4.672296%4.672296%
   
8. Notified details of the resulting situation on the date on which the threshold was crossed or reachedv
A: Shares
Class/type of
shares
ISIN code (if possible)
Number of shares outstanding% of shares outstanding
DirectIndirectDirectIndirect
Equity: GB00B1VQ6H255,882,589.005.01935%
SUBTOTAL 8. A5,882,589.005.01935%
   
B 1: Financial Instruments as an entitlement to acquire
Type of financial instrumentExpiration
date
Exercise/
Conversion Period
Number shares that may be acquired if the instrument is
exercised/converted.
% of shares outstanding
SUBTOTAL 8. B 1
   
B 2: Financial Instruments with similar economic effect
Type of financial instrumentExpiration
date
Exercise/
Conversion Period
Physical or cash
settlement
Number of shares% of shares outstanding
SUBTOTAL 8.B.2
 
9. Information in relation to the person subject to the notification obligation(please mark the
applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer
Fullchain of controlled undertakings through which the shares and/or the
financial instruments are effectively held starting with the ultimate controlling natural person or legal entity(please add additional rows as necessary)
X
Name% of shares outstanding if it equals or is higher than the notifiable threshold% of shares outstanding through financial instruments if it equals or is higher than the notifiable thresholdTotal of both if it equals or is higher than the notifiable threshold
Artemis Investment Management LLP5.01935%0.0000005.01935%
Artemis Fund Managers Limited3.99744%0.0000003.99744%
10. Additional information
 
Place of completionEdinburgh
Date of completion24/11/2025
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