REG - Smarter Web Company - Head of Marketing Appointment

Smarter WebAnnouncement

18/05/2026 07:00

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RNS Number : 6814E  Smarter Web Company PLC (The)  18 May 2026

18 May 2026

 

The Smarter Web Company PLC

("The Smarter Web Company" or the "Company")

Head of Marketing Appointment

 

The Smarter Web Company (LSE: SWC | OTCQB: TSWCF | FRA: 3M8) is pleased to
announce the appointment of Jon Bird as Head of Marketing, with immediate
effect

Jon will lead the Company's marketing strategy, overseeing brand development
and marketing communications, including digital marketing, PR and content
across all channels, as the Company continues to scale its marketing function.

Jon joins the Company following the recent acquisition of Squarebird Agency
Ltd ("Squarebird"), as announced on 23 February 2026. Jon co-founded
Squarebird in 2015. Squarebird is a well-established and has been to date a
consistently profitable web design and digital marketing agency employing over
20 full-time staff. For the financial year ended 30 April 2025, Squarebird
generated turnover of approximately £1.40 million and gross profit of
approximately £1.28 million, with approximately 40% of revenue recurring over
the last five years (unaudited).

Following the acquisition, Squarebird became a wholly owned subsidiary of The
Smarter Web Company, and Jon will continue to serve as an Executive Director
at Squarebird, supporting its leadership team as required.

Jon brings over 15 years' experience in digital marketing, with a strong track
record in marketing strategy, brand development and integrated campaigns
across sectors including finance, consulting, technology and media. He has
worked with both FTSE-listed and privately owned companies, leading end-to-end
marketing programmes from strategy through to execution.

Jon's appointment further strengthens the integration between the Group's
operating businesses, marketing capabilities and long-term growth strategy,
reflecting the increasing strategic importance of marketing, communications
and brand positioning as the Company scales.

Andrew Webley, CEO, The Smarter Web Company, commented:

"Jon has a strong track record of building and scaling marketing capabilities,
demonstrated through both the success of Squarebird, the business he
co-founded, and results achieved for its clients. Beyond his marketing
expertise, Jon is an entrepreneur who shares many of the values that are
important to me.

"As we look to scale The Smarter Web Company, ensuring people understand who
we are and what we do is essential. It was important to find the right person
to lead this  function, and I am delighted that Jon has agreed to take on
this role."

Jon Bird, Head of Marketing, The Smarter Web Company, commented:

"Following the acquisition of the business I co-founded, I am delighted to be
joining the wider team at The Smarter Web Company as Head of Marketing. As
part of the transaction, I now hold a personal shareholding in the Company,
aligning my interests with its long-term success. I believe strong brand,
marketing and communications will be essential in supporting the Company's
ambitions, and I'm excited to help drive the next stage of its growth."

 

Enquiries:

 The Smarter Web Company              +44 (0) 117 313 0459

 CEO / Head of Capital Markets

 Andrew Webley / Jamie Knowles

 Tennyson Securities                  +44 (0) 207 186 9030

 Lead Broker

 Peter Krens

 Strand Hanson Limited                +44 (0) 207 409 3494

 Financial Adviser

 James Bellman / Abigail Wennington

 

About The Smarter Web Company:

The Smarter Web Company offers web design, web development and online
marketing services. Clients pay an initial fee, an annual hosting charge and
an optional monthly marketing charge. Growth opportunities exist for The
Smarter Web Company around these existing services.

In addition to organic growth, the Company will progress an acquisition
strategy targeting other businesses with a view to growing its number of
clients and / or recurring revenue. The Smarter Web Company will only make
acquisitions where the Directors believe the timing and opportunity is
appropriate.

Since 2022, The Smarter Web Company has adopted a policy of accepting payment
in Bitcoin. The Company believes that Bitcoin forms a core part of the future
of the global financial system and as the Company explores opportunities
through organic growth and corporate acquisitions is pioneering the adoption
of a Bitcoin Treasury Policy into its strategy.

Please also see "The 10 Year Plan" announced by the Company via regulatory
news at 07:00 on 28 April 2025 and available on the Company website.

Visit our website: https://www.smarterwebcompany.co.uk
(https://www.smarterwebcompany.co.uk)

Follow us on X: https://x.com/smarterwebuk (https://x.com/smarterwebuk)

The Smarter Web Company's Legal Entity Identifier (LEI) is
213800VQO9FUG4PZMP73.

The Directors of the Company accept responsibility for the contents of this
announcement.

 

Important Notice:

The Smarter Web Company Plc holds treasury reserves and surplus cash in
Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board
of Directors of the Company considers holding Bitcoin to be in the best
interests of the Company, the Board remains aware that the financial regulator
in the UK (the Financial Conduct Authority or FCA) considers investment in
Bitcoin to be high risk. An investment in the Company is not an investment in
Bitcoin, either directly or by proxy. However, the Board of Directors of the
Company consider Bitcoin to be an appropriate store of value and growth for
the Company's reserves and, accordingly, the Company is materially exposed to
Bitcoin. Such an approach is innovative, and the Board of Directors of the
Company wish to be clear and transparent with prospective and actual investors
in the Company on the Company's position in this regard.

The Company is neither authorised nor regulated in the conduct of its business
by the FCA. And there is currently limited regulation of cryptocurrencies
(such as Bitcoin) in the UK. As with most other investments, the value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements. An investment in the Company is not protected by the UK's Financial
Ombudsman Service or the Financial Services Compensation Scheme.

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to buy or sell its Bitcoin at will. The ability to buy or sell
Bitcoin depends on various factors, including the supply and demand in the
market at the relevant time. Operational failings such as technology outages,
cyber-attacks and comingling of funds could cause unwanted delay; and (iv)
cryptoassets are characterised in some quarters by high degrees of fraud,
money laundering and financial crime. In addition, there is a perception in
some quarters that cyber-attacks are prominent which can lead to theft of
holdings or ransom demands. The Board of Directors of the Company does not
subscribe to such a negative view, especially in relation to Bitcoin. However,
prospective investors in the Company are encouraged to do your own research
before investing.

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