RCS - SEEEN PLC - New “Century Club” Heritage Partnership

SEEENAnnouncement

26/05/2026 07:00

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RNS Number : 6166F  SEEEN PLC  26 May 2026

This is a Reach (i.e. non-regulatory) announcement and the information
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SEEEN plc

("SEEEN", the "Group" or the "Company")

New "Century Club" Heritage Partnership

 

SEEEN and Bradford Bulls ("Bulls" or the "Club") are pleased to announce a
multi-year partnership focused on delivering SEEEN's new Century Club Smart
Video solution to deliver an exciting new heritage sports partnership. The
partnership positions the historic Rugby League club at the forefront of
digital fan engagement, utilising SEEEN's interactive technology to open up
its extensive archives and celebrate its legacy with supporters like never
before.

The Bulls and SEEEN will collaborate to launch a premium, interactive digital
heritage experience built around the Top 100 Moments in the Club's history.
This innovative platform will empower Bulls fans and sponsors to engage deeply
with the Club's history, offering the ability to essentially "own" a piece of
their favourite iconic moments through digital collectibles, interactive video
heritage activations, and associated memorabilia

As part of this launch, SEEEN will become the Club's principal partner for
this Century Club collection for the five-year period.

What this means for the Club and its fans:

·     Pioneering Fan Experience: Bradford Bulls will become the first club
in Rugby League to offer a fully interactive, digital archive experience,
allowing modern supporters and families to connect directly with the historic
milestones that define the Club. Fans will directly help define these Top 100
moments in the Club's history, ranging from iconic moments and events from
Bradford Northern era through to Bullmania and the recent return to Super
League. The Club will then continue to promote these moments to fans to remind
both long term and new fans of the great events that have defined the Club and
brought joy to so many fans.

·     By driving fan engagement on social media, increased website traffic
to vote on the moments and watch them and then driving sponsorship and
relevant event and product sales, Bradford Bulls will continue to drive
stronger digital outcomes which are now a key factor in ensuring the Club
meets the challenging targets within Super League

Adrian Hargrave, CEO of SEEEN, commented: "Partnering with Bradford Bulls is
an honour for SEEEN and we are delighted to unveil them as our first partners
in rolling out our new Century Club product. The Club in its current and
historic guises is one of the best known in rugby league globally and has a
large and loyal fan base. We are excited to help fans celebrate some of the
greatest moments in the Club history, as well as driving engagement, data and
revenues for Bradford Bulls."

Jason Hirst of Bradford Bulls, added: "The return to Super League was a
pivotal moment for this great Club. We have a large and very loyal fanbase and
we are delighted to reward them with an opportunity to choose the greatest
moments in the Club's history. The 'Century Club' will not only celebrate our
greatest moments but will allow our fans and partners to connect with the club
in a modern, interactive way.

 

For further information please contact:

 SEEEN plc                                 Via our InvestorHub (https://investor.seeen.com/link/Pw7EpP)
 Adrian Hargrave, Chief Executive Officer  https://investor.seeen.com/link/egG95e
                                           (https://investor.seeen.com/link/egG95e)

 Bradford Bulls                            Tel: 0333 323 5075
 Jason Hirst, Chief Executive Officer

 focusIR - Media Relations                 Tel: +44 (0)20 4570 2234
 Paul Cornelius / Kat Perez                email: seeen@focusir.com (mailto:seeen@focusir.com)

 

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