RCS - GB Group PLC - Equifax and GBG Expand Global Partnership

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RNS Number : 1318F  GB Group PLC  20 May 2026

Equifax and GBG Expand Global Partnership
Organisations Extend Relationship to United States;

Strengthen Power of Identity and Fraud Protection Offerings Globally

 

ATLANTA and LONDON, 20 May, 2026 - Equifax
(https://www.equifax.com/about-equifax/who-we-are/) ® (NYSE: EFX), a global
data, analytics, and technology company, and GBG (https://www.gbg.com/en/)
(LSE: GBG), a global identity and location technology business, are expanding
their global partnership into the United States and strengthening the power of
their identity and fraud protection offerings globally. As part of this
expanded relationship, Equifax Identity and Fraud solutions will be integrated
into GBG's adaptive identity platform, GBG Go. This will allow more businesses
to leverage proprietary Equifax data to protect themselves from the rising
cost of fraud - critical when synthetic identity fraud alone is expected to
generate at least $23 billion in losses by 2030(1).

"Equifax and GBG have collaborated for nearly a decade and share a strong
commitment to providing global organisations with the robust, data-driven
defenses required to address digital and AI-based fraud," said Mark W. Begor,
Chief Executive Officer, Equifax. "Equifax maintains proprietary trust and
fraud signals from more than 60 billion consumer interactions - powerful,
unique data that differentiates our AI-driven identity and fraud solutions in
the industry. The expanded partnership empowers even more businesses to
benefit from a powerful combination of proprietary data and world-class
identity and fraud technology".

By integrating Equifax Identity and Fraud solutions into GBG Go, GBG customers
globally can take advantage of Equifax differentiated data to enrich identity
resolution and harden fraud defenses. This unique data enables businesses to
confidently recognise and onboard more genuine customers as well as making it
easier to detect synthetic identity fraud, combat credit ghosting, and reduce
first-party fraud through real-time identity proofing.

Additionally, as part of the expanded partnership, Equifax will integrate
GBG's data verification capabilities in the U.S this year, with global use in
2027, helping Equifax more confidently verify addresses and locations in real
time.

"The identity and fraud landscape is changing rapidly, and businesses need
data-driven solutions that enable both trust and growth," said Dev Dhiman,
Chief Executive Officer, GBG. "Together with Equifax, we're helping global
organisations respond to increasingly sophisticated fraud while scaling
confidently. We're already successfully leveraging Equifax proprietary data to
power faster, more accurate identity verification in key markets across the
globe - and this expansion allows us to bring those proven capabilities,
together with robust fraud protection, to the U.S. market."

For more information about how unique, proprietary data assets from Equifax
help organisations manage risk and explore new opportunities, while creating a
better experience for consumers, visit Equifax.com (http://equifax.com) .

To learn more about GBG's identity verification and fraud prevention
solutions, visit GBG.com (http://gbg.com) .

(1)Deloitte Center for Financial Services

 

ABOUT EQUIFAX INC.

At Equifax (https://www.equifax.com/about-equifax/who-we-are/) (NYSE: EFX), we
believe knowledge drives progress. As a global data, analytics, and technology
company, we play an essential role in the global economy by helping financial
institutions, companies, employers, and government agencies make critical
decisions with greater confidence. Our unique blend of differentiated data,
analytics, and cloud technology drives insights to power decisions to move
people forward. Headquartered in Atlanta and supported by nearly 15,000
employees worldwide, Equifax operates or has investments in 24 countries in
North America, Central and South America, Europe, and the Asia Pacific region.
For more information, visit Equifax.com
(https://www.equifax.com/about-equifax/who-we-are/) .

 

ABOUT GBG

GBG is a global identity and location technology business, enabling safe and
rewarding digital lives for genuine people, everywhere.

For over 30 years, we have combined global data with our innovative technology
to make sure that genuine people everywhere can digitally prove who they are
and where they live.

We provide mission-critical services that protect against digital crime,
strengthen business resilience and drive responsible growth, at scale, across
a diverse range of sectors. Today, our team of over 1,000 people serve more
than 20,000 customers globally.

 

GBG is publicly traded on the London Stock Exchange and a constituent of the
FTSE 250 index (LSE: GBG). Find out more at www.gbg.com and follow us on
LinkedIn.

 

FOR MORE INFORMATION:

GBG

External communications

Lauren James

Communications@gbg.com

 

Investors

Richard Foster

mail.investor@gbg.com

 

Equifax

Alexandra Packey

mediainquiries@equifax.com

 

 

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