Signet Jewelers rises after Jefferies raises PT to Street high

Brilliant Earth

27/08/2025 16:46

** Shares of Signet Jewelers SIG.N up about 3% at $90.50

** Brokerage Jefferies increases PT to $125 from $102, citing progress from its marketing and merchandising strategies

** SIG's focus on digital sales, store remodels and reducing mall exposure under CEO JK Symancyk's turnaround plan should help co post strong Q2 results, brokerage says

** SIG reports Q2 on Sept 2

** "Signet has been outperforming peers such as Brilliant Earth BRLT.O and Pandora in social media engagement ... underscoring the brand’s growing resonance and effectiveness in digital outreach," brokerage says

** New PT is Street high, and reflects 42.3% premium to the stock's last close

** Five of nine brokerages rate the stock "buy" or higher, 4 "hold"; their median PT is $92 - data compiled by LSEG

** Up to last close, shares up about 9% YTD

(Reporting by Anshi Sancheti in Bengaluru)

((Anshi.Sancheti@thomsonreuters.com))