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Hyundai Motor Group chases local chipmakers to cut exposure to shortage

By Heekyong Yang
    SEOUL, June 16 (Reuters) - Hyundai Motor Group is in talks
with South Korean chip companies to help it reduce reliance on
foreign supplies amid a global shortage that has halted assembly
lines at automakers around the world, four people familiar with
the matter told Reuters. 
    Hyundai officials have met with local "fabless" firms -
which design chips but outsource manufacturing to the likes of
TSMC  2330.TW  and Samsung Electronics Co Ltd  005930.KS  - as
it explores long-term strategies to better diversify its supply
chain, according to two people at local fabless firms who met
with Hyundai.
    The South Korean auto group wants to shift some of its auto
chip orders such as microcontroller units (MCUs) to South Korean
designers, but technology there still lags industry leaders such
as Dutch automotive chip supplier NXP Semiconductors  NXPI.O 
and Japan's Renesas Electronics Corp  6723.T , according to the
people. 
    "On top of facing high entry barriers to the auto chip
market, long and strict qualification processes make it more
difficult for smaller chip companies to design auto chips ... it
would take four to five years to supply auto chips, while it
could take less than one year for designing and producing chips
for home appliances," a person at a South Korean fabless company
said.
    "The company is pursuing plans to "localize" auto chips in a
bid to diversify supply chains in South Korea after experiencing
chip sourcing issues, mostly caused by suppliers being outside
of the country," said a person at Hyundai's sister company, Kia.
    The South Korean automaker group houses Hyundai Motor Co
 005380.KS  and Kia Corp  000270.KS .
    Hyundai has fared better than global rivals in the first
quarter, thanks to its efforts to stockpile chip inventories in
anticipation of tighter supplies.
    But the shortage, exacerbated by factors including a fire at
a chip factory in Japan and storms in Texas, is catching up with
Hyundai.  urn:newsml:reuters.com:*:nL4N2KT3ZJ urn:newsml:reuters.com:*:nL4N2MC0IO
    The company has suspended production at its South Korean
factories as well as its production in the United States due to
chip shortages.  urn:newsml:reuters.com:*:nL1N2M20BS urn:newsml:reuters.com:*:nFWN2NW0QD 
    The sources all spoke on the condition of anonymity because
the discussions were private. 
    Hyundai Motor Group declined to comment. 
    Hyundai Mobis, the group's parts company, said in a
statement to Reuters: "There are no on-going discussions with
relevant companies, and while we think it is necessary to review
chip development in the long term, there are currently no
detailed directions or specific push concerning the issue." 
        
    DOMESTIC CONNECTION 
    As it explores ways to secure chip designs from local
fabless firms, Hyundai has also reached out to contract chip
makers, known as foundries, to discuss potential manufacturing
plans, a person with knowledge of the matter told Reuters. 
    "Hyundai presented its plans to produce in-house chips, but
we haven't pinned down any specifics yet ... when it comes to
expanding our production capacity, we need to make investment,"
said the person at one of the foundries in South Korea.
    "Hyundai seems to believe that there would be enough or even
strong demand for auto chips even after this recent chip
shortage resolves," the person added. 
    The global chip shortage is expected to stretch to the
second quarter of 2022, according to research firm Gartner.
    Analysts noted that foundries are don't like to expand
production capacity for specific customers because it may take
years to recoup spending on equipment and capital investment,
and demand can change quickly.
    "Our chips may not become Hyundai's major chips or
substitute those chips already in use, but ours could be
Hyundai's solution in times of shortage or disruption to supply
chains abroad," a senior official at a fabless company said. 

 (Reporting by Heekyong Yang, additional reporting by Joyce Lee;
Editing by Jack Kim)
 ((Heekyong.Yang@thomsonreuters.com;))

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