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REG - Seed Innovations Ltd - Appointment of Specialist Investment Consultant

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RNS Number : 5442M  Seed Innovations Limited  23 December 2025

Seed Innovations Ltd / AIM: SEED / Sector: Closed End Investments

 

23 December 2025

SEED Innovations Limited

("SEED" or the "Company")

 

Appointment of Specialist Investment Consultant

SEED Innovations Limited ("SEED" or the "Company"), an AIM-quoted investing
company, announces the appointment of Hoid.ai Limited ("Hoid.ai") as a
consultant to support its updated investing strategy focused on high-growth
robotics and artificial intelligence ventures. Hoid.ai, established by SEED's
Chairman and largest shareholder Jim Mellon, is led by Robert ("Bob")
MacDonald, an experienced venture and growth capital professional with
extensive knowledge of Asian markets. Bob and his team will work closely with
SEED's board to identify and assess opportunities aligned with the Company's
new investing policy.

Consulting Agreement Highlights:

·      Initial term of 5.3 years (to 31 March 2031), with a 12-month
notice period thereafter. The agreement may be terminated immediately if Jim
Mellon ceases to be a Director or his interest falls below 10%.

·      Reimbursement of reasonable expenses, capped at £20,000 per
month in the first year.

·      Performance-related fee: 15% of the increase in audited NAV per
share above a 4% hurdle rate, with payment split equally between cash and SEED
Ordinary Shares (or warrants), issued based on a 30 day VWAP and subject to
lock-in provisions over up to 3 years.

·      All investment decisions remain with SEED.

Jim Mellon, Non-Executive Chairman of SEED, commented:

"Bob and his team bring a rare combination of investment discipline and a
proven track record of identifying breakthrough opportunities at an early
stage. His experience in emerging technologies and strong network in the
venture ecosystem make him exceptionally well suited to support SEED's new
strategy. We are very pleased to have secured his involvement and look forward
to working closely with him as we build a focused portfolio in robotics and
associated AI."

Related Party Transaction:

Hoid.ai is wholly owned by an entity controlled by Jim Mellon. As Jim Mellon
holds approximately 22.2% of SEED and both Jim Mellon and Denham Eke,
directors of SEED, are also directors of Hoid.ai., the agreement constitutes a
related party transaction under AIM Rule 13. The independent Directors of
SEED, being Lance de Jersey, Luke Cairns and Sir James Bucknall, having
consulted with the Company's Nominated Adviser, Beaumont Cornish Limited,
consider the terms fair and reasonable for shareholders.

The full Consulting Agreement will be available on SEED's website:
 https://seedinnovations.co/investor-centre/corporate-documents
(https://seedinnovations.co/investor-centre/corporate-documents)

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 SEED Innovations Limited     Beaumont              Shard Capital Partners LLP    St Brides Partners Limited

                              Cornish Limited
 The Company                  Nomad                 Broker                        Public Relations
 Lance de Jersey              Roland Cornish        Isabella Pierre               Ana Ribeiro

                              James Biddle          Damon Heath                   Isabel de Salis
 info@seedinnovations.com     +44 (0) 207 628 3396  +44 (0)20 7186 9927           seed@stbridespartners.co.uk

 

NOTES

Seed Innovations Ltd

SEED Innovations Ltd (SEED.L) is an AIM-quoted investment company focused on
providing access to high-growth robotics and AI ventures typically beyond the
reach of everyday investors. The Company also oversees a legacy portfolio in
wellness and life sciences, with a medium-term strategy to unlock its full
value. Back by an experienced team and strong cash reserves, the Company
remains agile and well-positioned to capitalise on new investment
opportunities as they arise.

Nominated Adviser

Beaumont Cornish Limited ("Beaumont Cornish") is the Company's Nominated
Adviser and is authorised and regulated by the FCA. Beaumont Cornish's
responsibilities as the Company's Nominated Adviser, including a
responsibility to advise and guide the Company on its responsibilities under
the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed
solely to the London Stock Exchange. Beaumont Cornish is not acting for and
will not be responsible to any other persons for providing protections
afforded to customers of Beaumont Cornish nor for advising them in relation to
the proposed arrangements described in this announcement or any matter
referred to in it.

 

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