REG - Sage Group PLC (The) - Director/PDMR Shareholding
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RNS Number : 2159T Sage Group PLC (The) 16 February 2026
DIRECTOR/PDMR SHAREHOLDING
16 February 2026
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial
Responsibilities ("PDMRs") and Persons Closely Associated with them ("PCAs").
This notification relates to transactions notified in accordance with Article
19 of the UK Market Abuse Regulation.
Sage announces that it was notified on 13 February 2026 that the following
ordinary shares of 1(4/77) pence each in Sage ("Shares") were automatically
acquired on behalf of the undernoted PDMRs and PCA on 12 February 2026. The
Shares were acquired automatically through Sage's Dividend Reinvestment Plan
("DRIP") and are held in their Employee Share Accounts.
PDMR/PCA Number of ordinary shares acquired Price Resultant total shareholding
Steve Hare 11,422 £8.1149 666,171
Jacqui Cartin 5 £8.1149 316
Derk Bleeker 4,432 £8.1149 256,559
Vicki Bradin 2,352 £8.1149 136,887
Amanda Cusdin 3,241 £8.1149 187,624
Amy Lawson 1,811 £8.1149 104,839
Aaron Harris 4,694 £8.1149 272,301
Walid Abu-Hadba 19 £8.1149 405,778
Amy Cosgrove* 257 £8.1149 15,383
*Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 11,422
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Jacqui Cartin
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 5
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Derk Bleeker
2 Reason for the notification
a) Position/status Chief Commercial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 4,432
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Vicki Bradin
2 Reason for the notification
a) Position/status General Counsel and Company Secretary
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 2,352
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amanda Cusdin
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 3,241
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 1,811
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 4,694
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 19
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£8.1149 257
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 12 February 2026
f) Place of the transaction London Stock Exchange
Name of contact: Mohor Roy
Telephone number of contact: +44(0) 203 810 7200
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