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RCKY Rocky Brands News Story

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Rocky Brands: B.Riley sees significant growth potential; initiates with 'buy'

** B.Riley initiates coverage on footwear maker Rocky Brands
Inc  RCKY.O  with "buy" rating and PT of $60
    ** Brokerage believes RCKY has significant growth potential
from the Honeywell acquisition (Muck Boot Co and XTRATUF
brands), e-commerce growth, strong work boot demand and strong
trends in outdoor footwear
    ** Co in January said it will buy performance and lifestyle
footwear business of Honeywell  HON.N  for $230 mln  urn:newsml:reuters.com:*:nASA01MPK
    ** Brokerage estimates recent Muck and XTRATUF acquisition
will add $0.80/shr to annual earnings, including $0.60/shr in FY
2021
    ** Brokerage sees growth over next several years driven by
supply chain and cost synergies as well as revenue synergies as
RCKY cross-sells brands among wholesalers
    ** "We expect strong growth to continue in RCKY's owned
higher-margin digital business" - B.Riley
    ** Brokerage sees additional room to grow the retail
segment, which will likely further increase margins
    ** YTD, the stock is up 55%

 (Reporting by Aniruddha Chakrabarty)
 ((aniruddha.c.thomsonreuters.com@reuters.net))

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