REG - Pri0r1ty Intel Grp. - Halfspace Contract Win

Pri0r1ty IntelligenceAnnouncement

22/07/2025 07:00

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RNS Number : 9538R  Pri0r1ty Intelligence Group PLC  22 July 2025

22 July 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

 

Halfspace Contract Win

English Premier League club contracts Halfspace for data-led marketing

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1), the
AI, data and marketing services group, is pleased to announce that its
recently acquired sports data and marketing business, Halfspace Limited
("Halfspace"), has been awarded significant new contracts totalling
approximately £250,000 by an English Premier League football club (the
"Customer") to provide data-led marketing services.

Halfspace will support the Customer in utilising data and marketing to drive
greater returns on ticketing and hospitality sales. Additionally, the Customer
will utilise Halfspace's propriety Compass ID tracking technology, which
enables comprehensive, GDPR-compliant data gathering, to more effectively
profile and engage new potential customers.

It is expected that the Customer will additionally utilise PR1's AI
applications in due course across its operations, to further support its
growth strategy.

Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty, commented:

 

"Today's announcement builds on the contract with a major European sports
rights holder announced earlier this month and reflects increasing awareness
among high-profile sports teams around the role of data in driving marketing
strategies and commercial growth.

 

"It is further validation of PR1's compelling business proposition having
integrated the Halfspace data and marketing operations into our AI business,
and we are well-positioned to capitalise on further opportunities going
forward."

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: james@b-cornish.co.uk

Tel: +44 (0)20 7628 3396

 

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter/ Piers Shimwell

Tel: +44 (0)20 3328 5656

 

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group is an AI, data and marketing services group. As an
SME, Pri0r1ty understands the unique challenges faced by smaller businesses
and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet
these needs. Pri0r1ty's platform offers cost-effective solutions that automate
essential services like social media management, investor relations, and
corporate governance. By reducing reliance on expensive external providers,
the company empowers SMEs to streamline operations and focus on growth. The
group also includes Halfspace, a multi-award-winning, data driven, marketing
and technology business which primarily operates in the sports and
entertainment sectors. Its customer base includes and has included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

 

Website: https://www.pri0r1ty.com (https://www.pri0r1ty.com)

LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)

X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other person for
providing the protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the transaction and arrangements described in the
announcement or any matter referred to in it.

Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its
treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of
cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company
considers holding Bitcoin to be in the best interests of the Company, the
Board remains aware that the FCA considers investment in Bitcoin to be high
risk. At the outset, it is important to note that an investment in the Company
is not an investment in Bitcoin, either directly or by proxy. However, the
Board of Directors of the Company consider Bitcoin to be an appropriate store
of value and growth for the Company's reserves and, accordingly, the Company
is materially exposed to Bitcoin.

 

The Company is neither authorised nor regulated by the FCA. And
cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements.

 

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends
on various factors, including the supply and demand in the market at the
relevant time. Operational failings such as technology outages, cyber-attacks
and comingling of funds could cause unwanted delay; and (iv) cryptoassets are
characterised in some quarters by high degrees of fraud, money laundering and
financial crime. In addition, there is a perception in some quarters that
cyber-attacks are prominent which can lead to theft of holdings or ransom
demands. The Board of Directors of the Company does not subscribe to such a
negative view, especially in relation to Bitcoin. However, prospective
investors in the Company are encouraged to do your own research before
investing.

 

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