RCS - Pri0r1ty Intel Grp. - Launch of Metr1c Division

Pri0r1ty IntelligenceAnnouncement

20/08/2025 07:00

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RNS Number : 9828V  Pri0r1ty Intelligence Group PLC  20 August 2025

20 August 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Launch of Metr1c Division

New Data and AI Powered Growth & Partnerships Agency for the Entertainment
Sector

First Clients Include The Brits and Sony, Celtic FC, Scottish Golf and Favela
Cerveja

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1), the
AI, data and marketing services group, is pleased to announce the launch of
Metr1c, a brand partnerships and growth solutions agency at the intersection
of data analytics, creativity and AI. Created alongside Pri0r1ty's recently
acquired sports data marketing agency, Halfspace, Metr1c is set to redefine
how brands in entertainment use data and AI to grow revenues and engagement
with fans, creating a bridge between sponsorship and digital advertising.

Metr1c has been in beta for seven months and has already worked on
revenue-generative campaigns with clients including The Brits and Sony
(official afterparty partnerships sourcing), Celtic FC (targeted partnerships
introductions), Scottish Golf (data analysis for multiple partnership
sectors), and Favela Cerveja (partnerships in golf, music and football).
Favela Cerveja's Founder & CEO Charles Gay, said, "we have been working
with the team at Metr1c for several months and have been delighted with the
results."

Metr1c is designed to meet the evolving demands of brands and rightsholders in
entertainment industries seeking impactful strategy and meaningful revenue
generative partnerships. Leveraging Pri0r1ty's AI tools and Halfspace's deep
analytics and marketing operations, Metr1c helps brands and rightsholders
identify the right partners, predict outcomes, optimise performance and drive
quantifiable growth.

The operational team includes leading figures from a diverse portfolio of
music, marketing, technology, sports and entertainment including Chris Jammer,
founder of Strawberries & Creem Festival, which was acquired by Sony
Music.

James Sheehan, CEO of Pri0r1ty, commented:

"We're entering a new era where brand partnerships can no longer rely on gut
instinct or legacy relationships alone. Our new Metr1c agency uses data and AI
to take the guesswork out of collaboration and also allows brands and
rightsholders to create partnerships that are both creative and quantifiable.
This, combined with an award-winning marketing team, gives us a strong
proposition in the broader entertainment industries."

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1) is a data, AI, and marketing services
group. Our mission is to unlock engagement at scale for customer-centric
organisations through a suite of tools that are uniquely trained on the
client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions
business focused on the sports sector, whose customers have included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to
streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions agency for the
entertainment sector which uses AI and data to grow revenues and engagement
with fans. Metr1c's customers have included The Brits and Sony, Celtic FC,
Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com) .

Website: https://www.pri0r1ty.com (https://www.pri0r1ty.com)
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)
X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

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