RCS - Tremor International - Tremor to Offer Green CTV Products with Scope3
09/05/2023 14:00
For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230509:nRSI7927Ya&default-theme=true
RNS Number : 7927Y Tremor International Ltd 09 May 2023
9 May 2023
Tremor International Ltd
("Tremor" or the "Company")
In a First, Tremor International to Offer Green Media Products on CTV, Powered
by Scope3 Data
Curated deals in the Unruly SSP package supply across display, video and now,
CTV based on publishers' scores against carbon emission measurement
methodology
With a direct path to purchase from Amobee to Unruly, Tremor's end-to-end
platform cuts energy costs and drives efficiencies across the advertising
supply path
Tremor International, a global leader in data-driven video and Connected TV
("CTV") advertising technology offering an end-to-end platform that enables
advertisers to optimize their campaigns and media companies to maximize
inventory yield, today announced a global partnership with Scope3, the source
of truth for supply chain carbon emissions data, which, in a first for the
market, sees Scope3's carbon emission measurement methodology applied to CTV
inventory. Through Unruly, the SSP in Tremor's platform, buyers can access
Green Media Product ("GMP") curated deals - powered by Scope3 data - across
premium display, video and now, CTV, to achieve performance goals while
mapping and measuring the carbon emissions of their media spend.
GMPs are media products based on Scope3 data, designed to reduce an
advertiser's carbon footprint by providing them with the ability to map and
measure the emissions related to their media spend. By moving spend onto GMPs,
advertisers can contribute to potential industry-wide systemic change. Early
measurement of streaming and CTV inventory using Scope3 data we believe
indicates that CTV can generate more emissions on average than display and
that the source of emissions within the ad lifecycle are distributed
differently. Measuring and understanding the emissions nuances of emerging
channels like CTV can support the incorporation of sustainable practices early
on as its growth continues.
While the curated deals are available to all third-party DSPs, the nature of
Tremor's end-to-end platform, which connects the Amobee DSP directly to
Unruly, we believe drives efficiencies across the advertising supply path,
creating value for customers while cutting energy costs, including through a
shared data infrastructure which enables Tremor to leverage most assets across
both the DSP and SSP.
"At Tremor International, we believe in working collaboratively to drive
positive change. CTV plays a key role in the future of our business and the
industry at large, so it's critical that we prioritize sustainability as our
technology advances to support the convergence of traditional TV and digital
advertising," said Karim Rayes, Chief Product Officer, Tremor International.
"Together with Scope3, we are taking a thoughtful approach to supporting the
reduction of our industry's carbon footprint while continuing to optimize our
clients' investments across emerging formats."
"As investment in CTV grows, it's important that the industry can measure and
understand the carbon emissions associated with it. By expanding Scope3's
methodology to include streaming and CTV, we're another step closer to getting
a full picture of the ad industry's carbon footprint," said Brenda Tuohig,
Head of Strategy and Global Partnerships, Scope3. "What's even more exciting
is that we can now use that data to take action to reduce emissions and Tremor
is a key part of that. Offering CTV-specific GMPs is just the first of
multiple ways that Tremor will be using Scope3 data to help drive emissions
reduction in programmatic advertising."
About Tremor International
Tremor International is a collection of brands built to unite creativity, data
and technology across the open internet. Our end-to-end, video-first platform
facilitates and optimizes engaging advertising campaigns for brands, media
groups and content creators worldwide - enabling powerful partnerships and
delivering meaningful results. A leader in Connected TV and video, Tremor
International's footprint is expanding across the industry's fastest-growing
segments, driven by a global team of seasoned technologists and digital
natives. Learn more at www.tremorinternational.com
(http://www.tremorinternational.com/)
About Scope3
Scope3 is on a mission to decarbonize media and advertising. For organizations
seeking to make carbon-aware business decisions, Scope3 is the supply chain
emissions data standard that delivers an accurate, comprehensive, and
independent emissions model for every company in the digital ecosystem. Scope3
enables the industry wide usage of Green Media Products (GMPs), or
carbon-neutral media, by measuring emissions and managing the purchase of
high-quality carbon removal contributions.
PR Contact:
Caroline Smith, VP, Communications, Tremor International
csmith@tremorinternational.com (mailto:csmith@tremorinternational.com)
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits of the Scope3 partnership, the date received or reported on by
Tremor related to Scope3, or any other partnership, our tech stack, and any
other offerings of Tremor, Unruly and any affiliates. These statements are
neither promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Tremor's actual
results, performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking statements. Tremor
cautions you not to place undue reliance on these forward-looking statements.
For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Tremor's most recent Annual Report on Form 20-F, which
was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on
March 7, 2023. Any forward-looking statements made by Tremor in this press
release speak only as of the date of this press release, and Tremor does not
intend to update these forward-looking statements after the date of this press
release, except as required by law.
This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
or visit
www.rns.com (http://www.rns.com/)
.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
. END NRAGIGDUIBGDGXC