RCS - Tremor International - Tremor Launches Cross-Platform Planner
26/04/2023 14:00
For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230426:nRSZ5730Xa&default-theme=true
RNS Number : 5730X Tremor International Ltd 26 April 2023
26 April 2023
Tremor International Ltd
("Tremor" or the "Company")
Tremor International Launches Its First-to-Market TV Convergence Solution: A
Self-Service Cross-Platform Planner, Unifying Audiences and Optimizing Reach
Across Digital & Linear
Tremor International Ltd. (AIM/NASDAQ: TRMR) ("Tremor"), a global leader in
data-driven video and Connected TV ("CTV") advertising technology, today
announced the launch of its first-to-market self-service cross-platform
planner that solves the fragmentation of linear and digital viewership. The
planner's technology enables broadcasters to maximize reach and frequency
allocation holistically across linear and digital inventory, and provides
advertisers and agencies with optimized, actionable cross-screen media plans.
Major broadcasters and agencies are engaged in extensive testing with the
planner.
In a groundbreaking move for the industry, Tremor's self-service planner
utilizes direct linear and digital integrations to deliver cross-platform
media plans from real-time available units ("avails"), improving upon planning
performed on historical viewing data alone. Robust planning constraints and
configurations allow for production of discrete plans optimized for reach and
frequency against target audiences. The planner's outputs integrate directly
into linear and digital campaign execution systems, further streamlining
operations and enabling campaign delivery across a buyer's or seller's
preferred platform, or Tremor's end-to-end platform encompassing the Amobee
DSP, Unruly SSP and Spearad Ad Server. Detailed campaign pacing and reporting
ensures that linear, digital and cross-platform objectives are met.
"For a long time, the industry has been asking for a solution like our
cross-platform planner that meaningfully breaks down silos between planning,
execution and reporting, and provides predictable reach forecasts across
linear and digital. With the growing distribution and availability of CTV
content driving greater viewership, traditional linear advertisers can now
confidently expand their reach into digital and understand the impact of their
spend with broadcasters in a cross-screen manner," said Kenneth Suh, Chief
Strategy Officer, Tremor International. "Ultimately, these tools are to the
benefit of consumers, who get a better, more sophisticated experience with ads
no matter where they're consuming content."
About Tremor International
Tremor International is a collection of brands built to unite creativity, data
and technology across the open internet.
Our end-to-end, video-first platform facilitates and optimizes engaging
advertising campaigns for brands, media groups and content creators worldwide
- enabling powerful partnerships and delivering meaningful results. A leader
in Connected TV and video, Tremor International's footprint is expanding
across the industry's fastest-growing segments, driven by a global team of
seasoned technologists and digital natives.
Tremor is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe, and Asia-Pacific and is traded on the London Stock
Exchange (AIM: TRMR) and NASDAQ (TRMR).
For more information, visit: www.tremorinternational.com
(https://www.tremorinternational.com)
PR Contact:
Caroline Smith, VP, Communications, Tremor International
csmith@tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits of any partnership, our tech stack, and any other offerings of
Tremor, Unruly and any affiliates. These statements are neither promises nor
guarantees but involve known and unknown risks, uncertainties and other
important factors that may cause Tremor's actual results, performance or
achievements to be materially different from its expectations expressed or
implied by the forward-looking statements. Tremor cautions you not to place
undue reliance on these forward-looking statements. For a more detailed
discussion of these factors, and other factors that could cause actual results
to vary materially, interested parties should review the risk factors listed
in Tremor's most recent Annual Report on Form 20-F, which was filed with the
U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any
forward-looking statements made by Tremor in this press release speak only as
of the date of this press release, and Tremor does not intend to update these
forward-looking statements after the date of this press release, except as
required by law.
This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
or visit
www.rns.com (http://www.rns.com/)
.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
. END NRAPPUCGCUPWGPQ