RCS - Tremor International - Tremor's Unruly SSP Partners with TCL FFALCON
02/05/2023 14:00
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RNS Number : 9884X Tremor International Ltd 02 May 2023
2 May 2023
Tremor International Ltd
("Tremor" or the "Company")
Tremor International's Unruly SSP Partners with TCL FFALCON to Expand Premium
TV Inventory Access Globally
Following the integration of the Amobee DSP into Tremor International's
end-to-end platform, advertisers gain direct access to impactful streaming
supply in the TCL Channel
Unruly, a leading omnichannel advertising platform with a specialization in
Connected TV ("CTV") and video, and the supply-side platform ("SSP") in Tremor
International's end-to-end platform, today announced a partnership with TCL
FFALCON ("TCL"), a global leading Internet and AI×IoT service platform,
providing advertisers with the opportunity to deliver highly impactful,
relevant ads to receptive audiences across the US, Europe and APAC.
Following the integration of the Amobee demand-side platform ("DSP") into
Tremor International's end-to-end platform, the partnership between TCL
FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL
FFALCON's innovative ad units on premium CTV/OTT inventory in the TCL Channel,
which includes popular entertainment, movies on-demand and live channels.
"As audiences diversify their viewing habits - and, in some ways, become
increasingly difficult to reach - we are pleased to be partnering with TCL
FFALCON to help advertisers tap into these viewers at scale," said Kenneth
Suh, Chief Strategy Officer, Tremor International. "Our holistic tech stack,
including Unruly and Amobee, has already proven successful in exceeding
clients' reach, frequency and audience extension goals, and this partnership
will only strengthen our capacity to provide them with advanced targeting and
high-impact creative executions on the biggest screen in the home."
"TCL FFALCON is committed to delivering innovative TV solutions to our
customers, and that's exactly what this partnership was built to provide,"
said Rebecca Wan, Overseas Business Department Leader, TCL FFALCON. "By
leveraging Unruly and Amobee's technology and offerings, we are now able to
bring a more personalised TV experience to viewers while also creating new,
more powerful opportunities for leading brands and advertisers. It's a
win-win-win."
About TCL FFALCON
TCL FFalcon is the world's leading Internet and AI×IoT service platform
responsible for the system development and operation of TCL smart screens and
other devices, while expanding into TV, OTT boxes and non-TCL brand hardware
devices such as smart projectors. TCL FFalcon has provided film, education and
entertainment services to users in 160 countries on six continents.
For additional product information, please visit www.tcl.com
(http://www.tcl.com) for the full portfolio.
About Unruly
A Tremor International brand, we're called Unruly because, well, that's what
we are. Sure, we could fill this boilerplate with nods to our industry-leading
video-first advertising platform, award-winning in-house creative capabilities
and differentiated data sets. But we'd much rather focus on our partners'
success - be they content creators, agencies or brands - than boast about our
own wins. We're here to give you the tools to drive change across the advanced
TV space. So, go on then - be more Unruly. www.unruly.co
(http://www.unruly.co)
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits of the TCL FFalcon partnership, or any other partnership, our
tech stack, and any other offerings of Tremor, Unruly and any affiliates.
These statements are neither promises nor guarantees but involve known and
unknown risks, uncertainties and other important factors that may cause
Tremor's actual results, performance or achievements to be materially
different from its expectations expressed or implied by the forward-looking
statements. Tremor cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these factors,
and other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor's most
recent Annual Report on Form 20-F, which was filed with the U.S. Securities
and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by Tremor in this press release speak only as of the date of
this press release, and Tremor does not intend to update these forward-looking
statements after the date of this press release, except as required by law.
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