RCS - Tremor International - Partnership with Taiv to Expand CTV OOH Offering
15/12/2023 14:00
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RNS Number : 8847W Tremor International Ltd 15 December 2023
Reach announcement*
15 December 2023
Tremor International Ltd
("Tremor" or the "Company")
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing category to
brands and advertisers
Nexxen, a global, unified advertising technology platform with deep expertise
in video and Connected TV ("CTV"), today announced a partnership between its
supply-side platform, Nexxen SSP, and out of home ("OOH") advertising group
Taiv to offer connected TV ("CTV") OOH opportunities to clients across the
advertising ecosystem. The partnership delivers immersive, high impact ad
experiences, reaching audiences on the biggest and most prominent screens in
sports bars and restaurants across major designated market areas spanning the
United States.
Specifically, Taiv's ad units - strategically positioned alongside premium
content, such as live sports - offer an increased level of engagement in high
traffic environments. With an average of eight screens per venue and numerous
large format displays measuring over 10 feet, this partnership presents an
effective new way for advertisers to connect with consumers while they are
away from their homes and in more social environments, hitting yet another CTV
touchpoint (e.g. out of home). It is one element of Nexxen's larger CTV OOH
offering.
"We've always been all in on CTV, and our partnership with Taiv brings
broadened reach, increased visibility and enhanced scale to leading brands and
advertisers looking to capitalize on CTV OOH formats," said John Rogers, Vice
President, Business Development at Nexxen. "By leveraging Taiv's extensive
network of screens in sports bars and restaurants across the US, our clients
have the chance to connect with their audiences in entirely new spaces."
"We are thrilled to collaborate with Nexxen on expanding our reach in the CTV
OOH advertising space," said Tony Siconolfi, Chief Revenue Officer at Taiv.
"Together, we're creating a dynamic platform to provide compelling marketing
messages alongside premium live sports content, and we can't wait to see how
advertisers take advantage of this offering."
About
Nexxen
Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen
empowers advertisers, agencies, publishers and broadcasters around the world
to utilize video and Connected TV in the ways that are most meaningful to
them. Comprised of a demand-side platform (DSP), supply-side platform (SSP),
ad server and data management platform (DMP), Nexxen delivers a flexible and
unified technology stack with advanced and exclusive data at its core. Our
robust capabilities span discovery, planning, activation, measurement and
optimization - available individually or in combination - all designed to
enable our partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit nexxen.com
(http://nexxen.com/) .
About
Taiv
Taiv uses AI to make business TV more engaging, profitable, and easier to
manage, starting with bars and restaurants. We've built proprietary tech that
uses computer vision to watch live TV and improve the content with
contextually aware commercials, content, and games. Our tech also automates
the manual AV tasks that venues have to do every day. For more information,
visit www.taiv.tv (http://www.taiv.tv) .
For further information please contact:
Tremor International Ltd.
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
(https://www.globenewswire.com/Tracker?data=1aDEhIba4YqBiceEEifRa8hco_8J6MRoYMEG_LY-iZeFynKq0ryl2Hi5bq2_HoRRhgvrdDrXsSuTDvLDa9SLE0nlhBEAiR1ab2d3gpxxEQk=)
IR Contact:
Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com
(https://www.globenewswire.com/Tracker?data=_KQ3scBnCgacBTfOaSl8KKgwdUdgL6awJoJqCQkZMP_c_ki4xvodKs3cQ2W9ENlbSKvnn-6cCZachy9saKAP-knoIr7M90lINXbFSChMIQczTN2xMHKzM2NJqj4uRGcV)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com (mailto:tremorir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com
(https://www.globenewswire.com/Tracker?data=jta2bfHBVb7aI-M1ldbZ8TlRnT_0tRh-eSF4XftSoKuDyFXT0jGuQkdS0a21959T6IUArut72D0DJN6GPmt9HNX6tPZWpGEGPItMl_ukh9U=)
Cavendish Capital Markets Ltd.
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the appointment of new executives and any benefits thereof, any references to
our tech stack, other products and/or offerings of Nexxen and any other
subsidiaries affiliates. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other important factors
that may cause the Nexxen group's actual results, performance or achievements
to be materially different from its expectations expressed or implied by the
forward-looking statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor
International's most recent Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023.
Any forward-looking statements made by us in this press release speak only as
of the date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release, except as
required by law.
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