RCS - Nexxen International - Strategic Data Partnership with The Trade Desk
21/08/2024 07:00
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RNS Number : 1524B Nexxen International Ltd 21 August 2024
Reach announcement*
21 August 2024
Nexxen International Ltd
("Nexxen" or the "Company")
Nexxen's Exclusive Automatic Content Recognition Data is Now Available on The
Trade Desk
Nexxen will provide self-service TV data through The Trade Desk for the first
time in the U.K. and Canada, enabling more efficient media investment across
the premium internet
New York, August 21, 2024 - Nexxen, a global, flexible advertising technology
platform with deep expertise in data and advanced TV, today announced a
strategic data partnership with The Trade Desk. Providing The Trade Desk's
advertisers access to automatic content recognition ("ACR") data segments -
available exclusively from Nexxen - this integration offers clients advanced
cross-channel and cross-device targeting capabilities, for more efficient
media investment across the premium, open internet.
ACR data, broadly held within and fragmented among walled gardens, helps solve
CTV's biggest challenges, like advertising over-saturation and fragmented
targeting. Nexxen's ACR data segments allow advertisers to achieve incremental
reach with TV-viewing audiences, controlled frequency and competitive
conquesting.
Spanning both linear and streaming, Nexxen's ACR data segments are directly
available on The Trade Desk's platform for activation as its first
self-service TV data provider in the U.K. and Canada, as well as in the U.S.
and Australia. The data segments are categorized by genre, networks, programs
and brand-level ad exposure, offering more holistic and comprehensive
TV-viewing data.
"We've long understood and appreciated the ways in which ACR data can empower
advertisers to better understand their audiences' TV viewership patterns and
inform their cross-platform investments," said Karim Rayes, Chief Product
Officer at Nexxen. "Ultimately, we want to ensure these advertisers have
access to the richest, most relevant data available and the flexibility to
activate that data across the premium, open internet - which is exactly what
this partnership with The Trade Desk brings to market."
"Brands need to think about TV media buying in a holistic manner that combines
both their linear and CTV plans," said Ben Sylvan, VP of Data Partnerships at
The Trade Desk. "Nexxen's ACR data can empower advertisers to better
understand their audience across platforms and devices, so they can aim to
efficiently invest their media budgets to provide consumers with a premium ad
experience."
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize data and advanced TV in the ways that are most meaningful to
them. Our flexible and unified technology stack comprises a demand-side
platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data
Platform at its core. With streaming in our DNA, Nexxen's robust capabilities
span discovery, planning, activation, monetization, measurement and
optimization - available individually or in combination - all designed to
enable our partners to reach their goals, no matter how far-reaching or hyper
niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com (http://www.nexxen.com) .
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising.
Through its self-service, cloud-based platform, ad buyers can create, manage,
and optimize digital advertising campaigns across ad formats and devices.
Integrations with major data, inventory, and publisher partners ensure maximum
reach and decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA, The Trade
Desk has offices across North America, Europe, and Asia Pacific. To learn
more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and
YouTube.
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com (mailto:ir@nexxen.com)
Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com (mailto:nexxenir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
(mailto:nexxen@vigoconsulting.com)
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Seamus Fricker / Rory Sale (Corporate Finance)
Tim Redfern / Jamie Anderson (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits associated with any Nexxen partnership (including with The Trade
Desk), Nexxen's products and platforms including the Nexxen cross-screen
measurement tools, Data Platform and CTV offering. These statements are
neither promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Nexxen's actual
results, performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking statements,
including, but not limited to, the following: negative global economic
conditions; global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen's business,
customers, and the markets in which Nexxen competes. Nexxen cautions you not
to place undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review the risk
factors listed in the Company's most recent Annual Report on Form 20-F, filed
with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6,
2024. Any forward-looking statements made by Nexxen in this press release
speak only as of the date of this press release, and Nexxen does not intend to
update these forward-looking statements after the date of this press release,
except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the
United States and other countries. All other trademarks are the property of
their respective owners. The use of the word "partner" or "partnership" in
this press release does not mean a legal partner or legal partnership.
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