RCS - Nexxen International - Partnership with Kinective Media
03/10/2024 14:00
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RNS Number : 7241G Nexxen International Ltd 03 October 2024
Reach announcement*
3 October 2024
Nexxen International Ltd
("Nexxen" or the "Company")
Nexxen Named a Preferred Data Platform Partner for Kinective Media by United
Airlines, Driving Results for Endemic and Non-Endemic Brands with Scaled
Traveler and Loyalty Insights
First-of-its-kind audience extension partnership supports leading brands in
creating connection and loyalty with travelers across critical stages of the
consumer journey
The airline industry's first traveler media network enables 64% more reach
across "luxury travelers" versus other similar data partners via the new
first-party data onboarding solution in the Nexxen Data Platform
Nexxen, a global, flexible advertising technology platform with deep expertise
in data and advanced TV, has been named as a preferred platform for Kinective
Media, United Airlines' new traveler media network. The partnership is already
yielding positive results and valuable audience reach for Nexxen's advertiser
clients, including retail and lifestyle brands.
The partnership extends the availability of the airline's rich first-party
data from its customers and MileagePlus loyalty program members to advertisers
leveraging the Nexxen DSP or SSP for activation across premium offsite CTV,
linear and digital content. As a result, brands can reach travelers with
tailored, real-time messages that advance connection and loyalty.
By utilizing Nexxen's new first-party data onboarding solution in the Nexxen
Data Platform, brands like United Airlines with scaled, privacy-compliant
consumer data sets can open new revenue streams, enhancing media networks'
offsite solutions. In turn, Nexxen's advertiser clients can tap into this
premium data and layer insights onto campaigns.
"We are excited to extend our valuable traveler audience to Nexxen's Data
Platform and client base to drive results for advertisers from all industry
verticals," said Richard Nunn, CEO, MileagePlus. "Nexxen's capabilities are a
natural complement to our own media sales and enable brands to connect with
travelers when they are consuming media before, during and after their
journeys."
"The emergence of scaled, accurate data sets from loyalty programs - like
those from Kinective Media by United Airlines - enables brands to enhance
reach and enrich engagement with consumers in critical activation stages,"
said Kara Puccinelli, Chief Customer Officer, Nexxen. "With the Nexxen Data
Platform, that consumer picture can be incredibly robust, with the ability for
buyers to transact however they want on our end-to-end platform. We are proud
to partner with United Airlines and the Kinective Media team, powering greater
media effectiveness for our clients and a superior advertising experience for
premium traveler audiences."
Kinective Media allows brands to access unique consumer sets, previously
unreachable through traditional targeting alone. For example, a retail group
and a digital wedding planning platform are using the platform to reach
leisure/personal, frequent, outdoor and wedding travelers, segmented by age
and gender. Using the Nexxen Data Platform to analyze incremental reach,
Nexxen found that Kinective Media helped these and other brands reach 64% more
luxury travelers than those available through other third-party travel data
partners.
Independent performance marketing agency Tinuiti - a partner of Nexxen - has
been an early adopter, utilizing Kinective Media data to help brand clients
tap into new audiences, in and beyond the travel industry.
"Right now, we're live with clients that are both endemic and non-endemic to
the travel category," said Justin Manus, Chief Technology Officer, Tinuiti.
"By activating campaigns with Kinective Media data - leveraging the Nexxen
Data Platform - we've been able to empower these brands to reach new, scaled
audiences in the travel space while also providing them with a 360-degree view
of the consumer journey, regardless of where they sit. This data has been
invaluable; it's an incredibly powerful tool."
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize data and advanced TV in the ways that are most meaningful to
them. Our flexible and unified technology stack comprises a demand-side
platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data
Platform at its core. With streaming in our DNA, Nexxen's robust capabilities
span discovery, planning, activation, monetization, measurement and
optimization - available individually or in combination - all designed to
enable our partners to achieve their goals, no matter how far-reaching or
hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com (http://www.nexxen.com/) .
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com (mailto:ir@nexxen.com)
Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com (mailto:nexxenir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
(mailto:nexxen@vigoconsulting.com)
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Seamus Fricker / Rory Sale (Corporate Finance)
Tim Redfern / Jamie Anderson (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits associated with any Nexxen partnership (including with United
Airlines), Nexxen's products and platforms including the Nexxen cross-screen
measurement tools, Data Platform and CTV offering. These statements are
neither promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Nexxen's actual
results, performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking statements,
including, but not limited to, the following: negative global economic
conditions; global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen's business,
customers, and the markets in which Nexxen competes. Nexxen cautions you not
to place undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review the risk
factors listed in the Company's most recent Annual Report on Form 20-F, filed
with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6,
2024. Any forward-looking statements made by Nexxen in this press release
speak only as of the date of this press release, and Nexxen does not intend to
update these forward-looking statements after the date of this press release,
except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the
United States and other countries. All other trademarks are the property of
their respective owners. The use of the word "partner" or "partnership" in
this press release does not mean a legal partner or legal partnership.
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