(Updates)
** Looking into 2023, Jefferies has "mixed views" on
interactive media & toy sector but is "generally positive"
despite a "potential recession looming"
** Shares of Netflix Inc NFLX.O up about 0.5% at $328.96
** The broker upgrades entertainment services company
Netflix NFLX.O to "buy" from "hold", as ad-based video on
demand and password sharing changes will result in a lower churn
rate and a return to consistent double digit subscription growth
** In the music sector, which it deems a "defensive
industry", it forecasts a 4% growth rate in 2023
** However, the brokerage downgrades music streaming
provider Spotify SPOT.N to "hold" from "buy", saying the
convergence of products like music, podcast, audiobooks and
fandom "is happening, but much slower than expected"
** Gross margin return will not return to 2021 level until
2024, it adds
** Brokerage expects a growth rate of -2% in 2022 and -5% in
2023 for the toy industry
** It upgrades toy-makers Jakks Pacific JAKK.O to "buy"
from "hold", pointing to strict cost control and deleveraging,
while it downgrades pop culture consumer products Funko FNKO.O
to "hold" from "buy"
** It also cuts TV streaming and advertisement platform Roku
ROKU.O and digital content platform Unity U.N to
"underperform" from "hold"
(Reporting by Alberto Chiumento)
((alberto.chiumento@thomsonreuters.com))