Ferrari CEO defends LUCE EV pricing, says won't replace other engines
28/05/2026 10:53
Ferrari CEO defends LUCE EV pricing, says won't replace other engines MODENA, Italy, May 28 (Reuters) - Ferrari's RACE.MI chief executive said on Thursday strong media attention around its first all-electric car Luce may have led some to believe the luxury sports car group would replace other, traditional engines, but stressed that was not the case.
Commenting on the high price of the new electric model, CEO Benedetto Vigna said it was fair to pay for innovation.
"You have to see Luce to understand that it has nothing to do with Chinese EVs or those by other brands," Vigna told a round table in the city of Modena.
(Reporting by Giulio Piovaccari in Modena, writing by Giulia Segreti, editing by Crispian Balmer)
((Giulia.Segreti@tr.com; +39.06.80307714;))
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