Japan fights coronavirus in luxurious style with million-yen masks
25/11/2020 05:06
TOKYO, Nov 25 (Reuters) - Japanese trend-setters can now
protect against the coronavirus in luxurious style with opulent
masks adorned with diamonds and pearls for a cool million yen
($9,600) each.
Cox Co's 9876.T Mask.com chain began selling the hand-made
masks last week, with the aim of cheering up people and spurring
sales in a fashion industry depressed by the COVID-19 pandemic.
The diamond masks are embellished with a 0.7 carat diamond
and more than 300 pieces of Swarovski crystal, while the pearl
masks contain some 330 Japanese Akoya pearls.
"Everyone is feeling down because of the coronavirus and it
would be great if they could feel better by looking at one of
these glittering masks," Azusa Kajitaka, a mask concierge at the
company's store near Tokyo station, told Reuters on Wednesday.
"The jewellery and fabric industries have also been in a
slump because of the coronavirus and so we did this as part of a
project to help revitalise Japan," she added.
Cox, part of retailing group Aeon Co 8267.T , has opened
Mask.com online and in six physical locations since September,
offering more than 200 types of masks starting at 500 yen.
Some visitors to the store on Wednesday were concerned the
million-yen masks might be out of their league.
"If I wear one of these face masks, I have to wear suitable
fashion to match it. So I think it's a bit embarrassing (to
dress up)," said 66-year-old Mitsue Kaneko.
The Japanese masks are still far from the world's most
expensive. That honour belongs to a $1.5 million mask made with
250 grams of 18 karat gold designed by Israeli jeweller Yvel.
($1 = 104.4900 yen)
(Reporting by Akira Tomoshige; Writing by Chris Gallagher;
Editing by Christian Schmollinger)
((chris.gallagher@thomsonreuters.com;))