Aug 11 (Reuters) - Birks Group Inc BGI.A
* Birks Group achieves another step in its strategic plan
focused on growing the Birks Brand and its Canadian retail
operations by entering into an agreement to sell Mayor's
Jewelers to a respected strategic partner
* Birks Group Inc - Deal valued at approximately $104.6
million
* Birks Group Inc - Birks entered into a 5 year
distribution agreement with Aurum to sell Birks Fine Jewelry in
U.K. at Mappin & Webb, Goldsmiths stores
* Birks Group - Proceeds from deal will be used by Birks to
continue strategic growth initiatives, specifically to invest in
canadian flagship stores
* Birks Group Inc - Transaction proceeds will also be used
to pay down outstanding debt under company's senior secured
credit facilities
* Birks - Entered into 5 year distribution agreement with
Aurum to sell Birks Fine Jewelry in U.K. at Mappin & Webb,
Goldsmiths stores, on their e-commerce sites
Source text for Eikon: ID:nBw8wL4c9a
Further company coverage: BGI.A
((Bangalore.newsroom@thomsonreuters.com;))