Brief: Expects AI Traffic To US Retail Sites During Prime Day Event To Rise By 103% Versus June Last Year, Adobe Says

Amazon.com

Mon 13:00

June 22 (Reuters) - Adobe Inc ADBE.O:
US RETAILERS SEEN DRIVING $26.3 BILLION ONLINE SPEND FROM JUNE 23-26, UP 9% YOY, FOR PRIME DAY EVENT- ADOBE REPORT
EXPECTS AI TRAFFIC TO US RETAIL SITES DURING PRIME DAY EVENT TO RISE BY 103% VERSUS JUNE LAST YEAR - ADOBE REPORT
PAID SEARCH EXPECTED TO ACCOUNT FOR 29.1% OF PRIME DAY RETAIL REVENUE, UP 2% YOY - ADOBE REPORT
US RETAILER DISCOUNTS DURING PRIME DAY EVENT SEEN IN RANGE OF 12% TO 23% OFF LISTED PRICE - ADOBE REPORT
BUY NOW PAY LATER SEEN DRIVING $2.04 BILLION IN SPENDING DURING PRIME DAY EVENT, UP 5.5% YOY - ADOBE REPORT
Further company coverage: ADBE.O

 ((Reuters.Briefs@thomsonreuters.com;;))